Christmas 2016 Lookback
On The Gogglebox...

We seemed to have settled into a pattern with our two major broadcasters BBC and ITV where they first show a general Christmas trailer showing off the brand (or rather, the viewers who watch the shows produced by the brand), and then later a trailer which focuses on the shows themselves.


Click to view video


Click to view video

The BBC nowadays goes one better, with a set of shorter ads showing different categories of programmes...


Click to view video

...and also an online-only showcase ad that runs to a few minutes.


Click to view video

ITV historically doesn’t give Christmas too much attention - it long ago realised that it lost that particular ratings battle to the BBC - but it gives the season more than a token effort.


Click to view video

VIEW OLDER ENTRIES
SEARCH: 
Christmas UK on Twitter